Businesses need to stop saying ‘Find us on Facebook’ Every day I see businesses using the same four words in shop windows, on their websites, across the sides of their vans and in their ads in newspapers and magazines, and every day it completely baffles me. These four words are… Find us on Facebook It baffles me because I don’t understand why any business would want to challenge their customer into finding them. But that’s what businesses are doing. Think about it – what they are saying is ‘Go to Facebook.com in a browser or launch the app and try and find our business. This is no different to saying ‘Find us on the internet’ but businesses don’t do this because it’s a crazy thing to do. But it’s the exact same. When a business says ‘Find us on Facebook’, here’s what they’re telling you to do:
- Launch an internet browser (Chrome, Firefox etc)
- Visit Facebook.com
- Type in the name of the business into the search box
- Choose the page you’re looking for from the results
This is the exact same as ‘Find us on the Internet’ (which nobody does). After reading it you’d have to
- Launch an internet browser (Chrome, Firefox etc)
- Visit Google.com, Yahoo.com or another search engine
- Type in the name of the business into the search box
- Choose the page you’re looking for from the results
The reason businesses don’t say ‘Find us on the internet’ is because they would probably think it’s a ludicrous idea. But it’s the exact same as saying ‘Find us on Facebook’ yet they’re all doing that! Here’s the perfect example from Brennan’s Bread, one of Ireland’s best-known brands. On the side of their vans they’ve decided to simply say they’re on Facebook by having the ‘F’ there, yet they’ve still given their full website url.
