Sixtwo Digital’s Colm Hanratty with Cobh GAA club members at the Win A House In Cobh draw

January 2026 has been an extremely proud month for all of us at Sixtwo Digital as we are extremely proud to have played a role in Cobh GAA’s ‘Win A House In Cobh’ fundraiser. The draw raised an incredible €1.6 million, making it the most successful house draw run by a GAA club in Ireland.

This campaign represents a milestone not just for Cobh GAA, but for everyone involved in delivering the campaign from start to finish. It is one that is going to make a real difference to the people of Cobh and all the club’s members.

Services we provided for the ‘Win A House In Cobh’ draw

Sixtwo Digital managed every aspect of the Win A House In Cobh digital marketing strategy. From the earliest planning stages right through to the final draw, our team worked closely with Cobh GAA to ensure the campaign reached the widest possible audience and converted interest into ticket sales.

Our involvement included:

• Website build and optimisation
• Paid Meta advertising across Facebook and Instagram
• Google AdWords and Google Display campaigns
• YouTube video advertising
• TikTok campaign strategy and execution
• Video shoots and full video production
• Graphic design for digital and print assets
• Email marketing campaigns
• Ongoing campaign optimisation and performance reporting
• Digital audio advertising
• Organic social media content strategy and execution

In addition to the digital side of the campaign, we also livestreamed the event, created the campaign logo, designed print assets and supported Cobh GAA with their offline sales strategy. This blended approach ensured the fundraiser performed both online and on the ground.

A standout prize and a landmark result

The prize at the heart of the campaign was a brand new 3 bed semi detached house in Cobh, a location that resonated strongly with both local supporters and people living further afield with a connection to the club or the area.

The draw took place on January 5th, 2026 in the stunning Fota Island Resort, a five star setting that reflected the scale and importance of the fundraiser. The event was attended by club members, ticket holders, sponsors and supporters and was also livestreamed to ensure full transparency and accessibility.

The lucky winner of the house was Mary O’Keeffe, whose name was drawn live on the night. As with all fundraisers we manage, the draw process was conducted in a clear, professional and compliant manner, giving confidence to everyone who supported the campaign.

Experience that delivers results

The success of Win A House In Cobh did not happen by chance. This was the 27th house draw that Sixtwo Digital has worked on and it forms part of a wider portfolio of over 75 fundraising campaigns delivered for GAA clubs, county boards, charities and community groups across Ireland.

Each campaign builds on the last. From audience targeting and ad creative to budgeting, timelines and compliance, our experience allows us to anticipate challenges and optimise performance throughout the lifecycle of a draw. That experience played a key role in helping Cobh GAA achieve such an exceptional result.

Thinking of running a fundraiser?

If your club, organisation, or charity is considering running a large scale fundraiser, particularly a house draw or high value prize campaign, choosing the right digital partner is critical.

A successful fundraiser requires more than ads alone. It needs a clear strategy, strong creative, reliable systems, ongoing optimisation,and consistent communication with supporters. At Sixtwo Digital, we offer an end to end solution, managing everything from concept to completion, so clubs can focus on their members and their community.

Our track record shows what is possible when fundraising is approached professionally, strategically and with the right level of support.

Thank you to Cobh GAA

Finally, we would like to sincerely thank Cobh GAA for trusting Sixtwo Digital to run the Win A House In Cobh fundraiser. It was a pleasure to work with such a committed and ambitious club and we are proud to have played a part in raising vital funds that will support the club’s future for years to come.

Campaigns like this highlight what can be achieved when clubs and digital partners work together with a shared goal. The success of Win A House In Cobh is one we will always be proud of.